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The Effectiveness of Video in Your Content Marketing
I recently attended a local meetup organized by the folks at Distilled. (Really smart people, by the way.) During her awesome presentation called, “Making Cool Shit Isn’t Content Marketing,” Adria...
View ArticleStory Wins the Day
Yesterday I watched the live stream of the Startup Battlefield Finals at Disrupt NY, which included a six minute presentation by each team followed by a Q & A from the panel of judges. During one...
View ArticleHow To Make Your Video Timeless Versus Timely
This question comes up often when folks contact us about producing an explainer video: “We are definitely interested in the explainer, the only challenge is the site keeps changing and by the time we...
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Plan Your Marketing Budget Around Content With the Best ROI
According to a survey published by Copypress, marketers put a high value on Featured Articles, Video, and some other stuff for producing the best return on their investment. Almost half of those...
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Your Video Is a Time Machine
An animated video about your product, service, or idea gives your fans an artifact to carry with them into the future. It will tell your story the same way every time so you don’t have to worry that...
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3 Ways to Improve Your Story
I like to ask our new clients what challenges they run into when explaining what they do; it gives me an idea of what they’ve tried and how they tell their own story. These are three very common...
View ArticleHow’s This For a Short Case Study on the Power of Video?
We’ve had fun publishing short animated videos via Instagram lately, but did you know Instagram video can be fun and useful for business? (No need to be mutually exclusive, I say.) Check out the video...
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